Lucky Dog Audio Post: Tag radio

Keywords

charles — Mon, 04 Aug 2008 15:52:00 -0500

It seems like we've been getting more and more requests for voice talent that sound "real" and "not announcery." Of course, that can mean different things to different people. Here's what it meant to one mad genius client of ours.

Listen to "Keywords"

Credits:

Agency: Red Deluxe

Writer: Justin Dobbs

GPS Radio

charles — Tue, 13 May 2008 09:23:00 -0500

Our recent work for CJRW and the Arkansas State Police Highway Safety Office features the voice of a GPS unit that starts giving it's driver a little bit more than simple driving directions. This spot stars Kelly Klemonlin as the voice of the GPS, Tracy Thibodeaux as the announcer, and the sounds of a Garmin GPS.

Listen to GPS :30 (Garmin version)

A previous version of the spot, mentioned here and here, was mixed with the sounds of a Magellan GPS unit.

Listen to GPS :30 (Magellan version)

The Kids Are Alright

charles — Thu, 20 Mar 2008 10:25:00 -0500

Our buddy Henry, the creative super-genius at Bumpercar Advertising, had a pretty swell idea for radio recently. The idea? Let's create a radio ad with a bunch of kids and without scripts. To which we said, "What the! How we gonna. . !" The answer: interviews. Let's record reactions to a subject near and dear to just about every kid's heart - the Zoo!

So we got a bunch of kids together and asked them some questions about the zoo. Questions like: What's your favorite animal? What's the scariest animal? What sound does that animal make?

The other brilliant idea Henry had was to record these interviews in pairs. Not only would we get the kids reactions to our questions but we'd also get their reactions to each other's answers. And hopefully there'd be some funny, sibling-rivalry type stuff caught on tape.

The results were pretty awesome if we must say so ourselves. And, of course, we ended up with much more good material than we knew what to do with. So as well as posting the :60 and :30 versions that are currently on the air in Nashville, we also thought we'd post the 3 minute version that Henry used in his presentation to the client.

Without further ado, here's our recent work for Bumpercar Advertising and the Nashville Zoo.

Presentation Piece 03:19

Radio :60

Radio :30

The Soderberghicon Rides Again

charles — Wed, 05 Mar 2008 09:19:00 -0600

In the first chapter of the Soderberghicon story, we told you how our auspicious icon came into being. The thing we failed to emphasize in that brief narrative was the fact that we are big Soderbergh fans. Not only did we create the Soderberghicon because we think Scott looks like Steven Soderbergh, we created it because we think highly of Soderberg, the director. We are fans (not including Solaris) and so we consider his visage in a meritorious light here at the Lucky Dog blog. Therefore, anytime something we have created gets an award, we mark the corresponding blog entry with our Soderberghicon after which follows much rejoicing.

Enough said. Now lets move on to the awards.

Yes. It's ADDY time again, and this year we are extremely happy to mention that several spots produced here at Lucky Dog Audio Post brought honor and prestige to our clients. Whoo hoo!

First off, two spots we produced for Third Degree Advertising won judges awards in this year's Oklahoma City Advertising Club awards ceremony. As writer/broadcast producer/creative whizzagoth Brian Winkeler reports, the Funds for Learning on hold message he produced with us last year won the Fontana Comedy Award. Brian went on to say that "from what we hear, it was the only unanimous Judges Award amongst a contentious group." Also the "Think it Up - 2007 Addy Awards" trailer we helped create won the Judges Citation of Merit or, as Brian put it, the "aka "we couldn't give this the Best Of Show so we're creating a special category" award. Sweet!

Turning to the east, Justin Dobbs of Red Deluxe fame and fortune won big at this year's Memphis Advertising Federation awards. In his customarily effusive and overly ebullient manner Justin reported that he won the "Jan Gardner memorial award for outstanding radio copy or something" as well as "3-4 other awards in broadcast and in local-only copywriting." We will proudly Soderberghicon his spot "The Reporter" for him while playing his favorite song here at the studio, the Aphex Triplets remix of "God Rest Ye Eskimo Knife Boundaries."

KoogaPet Radio

charles — Mon, 12 Nov 2007 11:41:00 -0600

What happens when you pair a dog lovin' production house (us) with a dog lovin' creative house (Dave, Inc.)? Radio ad magic, of course. Especially when the client is the manufacturer of the coolest pet gadget of all time. Check out KoogaTag, a pet tag that stores your pet's vet's info in a waterproof usb drive. That's right, you attach the KoogaTag to your pet's collar and if your Fido or Fifi ever gets lost, then their vet stats are only a usb port away. Woof!

Listen to KoogaPet Radio
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The Pilot, The Lawyer, and The Coach

charles — Wed, 31 Jan 2007 09:41:00 -0600

So here's a batch of radio spots we had a lot of fun producing. Once again, the old maxim "great radio starts with great writing" applies here. With that in mind, the voice talent did some exceptional work breathing life into these characters.

Our pilot nailed that cool, underplayed, this-is-your-pilot-speaking voice:

Our lawyer knocked it out of the park with his Foghorn Leghorn meets Atticus Finch take on the script:

And finally, our coach sounded just like the coach we had for Little League football. Gruff but also kind, a little world weary yet without the angst, he's more of a weathered boyscout than a hardened soldier:

As for the announcer, what can we say? Think of him as a cross between Napoleon Dynamite and Steven Wright.

Agency: Red Deluxe

Writer: Justin Dobbs

02-26-07 UPDATE

More awards for the Dog: "Coach" won the JAN GARDNER AWARD FOR OUTSTANDING RADIO at this year's Memphis ADDY Awards. Or as Justin called it, the "'Judges Special Award for Awesomely Bitchin'-Ass Radio.' (Or something.)"

We also cleaned up the entire Radio category, which ended up looking something like this:

REGIONAL/NATIONAL :60 or more

Red Deluxe: The (Memphis) Commercial Appeal, Client; Lawyer, Title; Justin Dobbs, Copywriter; Martin Wilford, Creative Director; Scott Minor, Studio Engineer; Hallie Miller, Account Strategy

REGIONAL/NATIONAL -Campaign

Red Deluxe: The (Memphis) Commercial Appeal, Client; Pilot, Lawyer, Coach, Title; Justin Dobbs, Copywriter; Martin Wilford, Creative Director; Scott Minor, Studio Engineer; Hallie Miller, Account Strategy

Click here to download the Memphis ADDYs Winners Book