The Pilot, The Lawyer, and The Coach

charles — Wed, 31 Jan 2007 09:41:00 -0600

So here's a batch of radio spots we had a lot of fun producing. Once again, the old maxim "great radio starts with great writing" applies here. With that in mind, the voice talent did some exceptional work breathing life into these characters.

Our pilot nailed that cool, underplayed, this-is-your-pilot-speaking voice:

Our lawyer knocked it out of the park with his Foghorn Leghorn meets Atticus Finch take on the script:

And finally, our coach sounded just like the coach we had for Little League football. Gruff but also kind, a little world weary yet without the angst, he's more of a weathered boyscout than a hardened soldier:

As for the announcer, what can we say? Think of him as a cross between Napoleon Dynamite and Steven Wright.

Agency: Red Deluxe

Writer: Justin Dobbs

02-26-07 UPDATE

More awards for the Dog: "Coach" won the JAN GARDNER AWARD FOR OUTSTANDING RADIO at this year's Memphis ADDY Awards. Or as Justin called it, the "'Judges Special Award for Awesomely Bitchin'-Ass Radio.' (Or something.)"

We also cleaned up the entire Radio category, which ended up looking something like this:

REGIONAL/NATIONAL :60 or more

Red Deluxe: The (Memphis) Commercial Appeal, Client; Lawyer, Title; Justin Dobbs, Copywriter; Martin Wilford, Creative Director; Scott Minor, Studio Engineer; Hallie Miller, Account Strategy

REGIONAL/NATIONAL -Campaign

Red Deluxe: The (Memphis) Commercial Appeal, Client; Pilot, Lawyer, Coach, Title; Justin Dobbs, Copywriter; Martin Wilford, Creative Director; Scott Minor, Studio Engineer; Hallie Miller, Account Strategy

Click here to download the Memphis ADDYs Winners Book

Lucky Dog Audio Post: Tag production

The Pilot, The Lawyer, and The Coach