http://blog.luckydogaudio.com/articles/2007/02/15/worst-commercial-ever en-us 40 <p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/xiHaqCFQLxA"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/xiHaqCFQLxA" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p> Thu, 15 Feb 2007 09:06:00 -0600 urn:uuid:128326f5-6c6e-4509-b046-7c8b1ec9f8ee charles http://blog.luckydogaudio.com/articles/2007/02/15/worst-commercial-ever Advertising <p>Brilliant comments from Justin. But we throw that word around a lot.</p> Tue, 20 Feb 2007 15:25:22 -0600 urn:uuid:14d5953e-e5a1-410b-b2ff-9b9ca85a6898 http://blog.luckydogaudio.com/articles/2007/02/15/worst-commercial-ever#comment-137 <p>Client: Flea Market Montgomery (FMM)</p> <p>Medium: 121-second TV</p> <p>What is the market situation? The recent proliferation of mini malls in the Montogomery area has made it difficult to maintain a loyal customer base in an increasingly competitive environment. Research indicates that flea markets are considered by many hip seniors to be somewhat "old hat." </p> <p>Who is the competition? Mini malls</p> <p>Who is our prospect? war veterans, daytime TV viewers, other retirees/nonworking seniors who frequent area mini malls </p> <p>What is the brand promise? We're just like a mini mall. </p> <p>What facts support the promise? Like mini malls, FMM has a full selection of living rooms, dinettes, bedrooms. </p> <p>What is the brand personality? Fun, outgoing, fly, mini-mall-like</p> <p>What do we want the prospect to think? "It's just like a mini mall, only more fun, outgoing and fly."</p> <p>Are there any mandatories? Address, phone, should match the current brand look/feel/tone, the client also feels repetition is important</p> <p>Deadline? ASAP</p> Tue, 20 Feb 2007 13:51:05 -0600 urn:uuid:29f2a4f4-41e0-4d76-83c4-6186906712cf http://blog.luckydogaudio.com/articles/2007/02/15/worst-commercial-ever#comment-136 <p>Brilliant. But I throw that word around a lot.</p> Sat, 17 Feb 2007 22:30:38 -0600 urn:uuid:aa8eb98f-1f07-49b2-9151-c77f88ac4f43 http://blog.luckydogaudio.com/articles/2007/02/15/worst-commercial-ever#comment-134