Lucky Dog Audio Post: The Pilot, The Lawyer, and The Coach

The Pilot, The Lawyer, and The Coach

charles — Wed, 31 Jan 2007 09:41:00 -0600

So here's a batch of radio spots we had a lot of fun producing. Once again, the old maxim "great radio starts with great writing" applies here. With that in mind, the voice talent did some exceptional work breathing life into these characters.

Our pilot nailed that cool, underplayed, this-is-your-pilot-speaking voice:

Our lawyer knocked it out of the park with his Foghorn Leghorn meets Atticus Finch take on the script:

And finally, our coach sounded just like the coach we had for Little League football. Gruff but also kind, a little world weary yet without the angst, he's more of a weathered boyscout than a hardened soldier:

As for the announcer, what can we say? Think of him as a cross between Napoleon Dynamite and Steven Wright.

Agency: Red Deluxe

Writer: Justin Dobbs

02-26-07 UPDATE

More awards for the Dog: "Coach" won the JAN GARDNER AWARD FOR OUTSTANDING RADIO at this year's Memphis ADDY Awards. Or as Justin called it, the "'Judges Special Award for Awesomely Bitchin'-Ass Radio.' (Or something.)"

We also cleaned up the entire Radio category, which ended up looking something like this:

REGIONAL/NATIONAL :60 or more

Red Deluxe: The (Memphis) Commercial Appeal, Client; Lawyer, Title; Justin Dobbs, Copywriter; Martin Wilford, Creative Director; Scott Minor, Studio Engineer; Hallie Miller, Account Strategy

REGIONAL/NATIONAL -Campaign

Red Deluxe: The (Memphis) Commercial Appeal, Client; Pilot, Lawyer, Coach, Title; Justin Dobbs, Copywriter; Martin Wilford, Creative Director; Scott Minor, Studio Engineer; Hallie Miller, Account Strategy

Click here to download the Memphis ADDYs Winners Book

"The Pilot, The Lawyer, and The Coach" by schlep

Sat, 24 Feb 2007 17:13:01 -0600

it's a small world but i'd hate to have to paint it.

flea market montgomery...flea market montgomery...just like a minimall...

any beer or condom spots in the future? people associate my voice with these items. i'm available.

"The Pilot, The Lawyer, and The Coach" by charles

Fri, 16 Feb 2007 09:01:28 -0600

What? I misspelled Napoleon too? Houstan, oui half eh prahblum.

"The Pilot, The Lawyer, and The Coach" by Scott

Fri, 16 Feb 2007 08:31:58 -0600

Brian points out that Charles can spell neither his name, nor "napolean's". We may have a problem.

"The Pilot, The Lawyer, and The Coach" by Tawni

Sat, 10 Feb 2007 14:04:00 -0600

Better to have tried sports, failed and moved on, then to have defined yourself with a mediocre game and gone downhill from there.

Love those high school reunions!

"The Pilot, The Lawyer, and The Coach" by justin

Fri, 09 Feb 2007 11:42:29 -0600

Wow, just found this. You guys are good.

"The Pilot, The Lawyer, and The Coach" by charles

Thu, 01 Feb 2007 14:37:49 -0600

Principal McGee: If you can't be an athlete, be an athletic supporter!

"The Pilot, The Lawyer, and The Coach" by thewife

Thu, 01 Feb 2007 14:17:27 -0600

After my 1st softball practice, my coach asked me if I’d like to keep score. Our kids are doomed, Scott.

"The Pilot, The Lawyer, and The Coach" by Scott

Thu, 01 Feb 2007 12:43:21 -0600

I was involved in one losing season of T-ball, where I recall the batting line up always putting me in a drastic clean-up position.

This guy sounded like my coach.

I don't know what the blue button does.

"The Pilot, The Lawyer, and The Coach" by charles

Wed, 31 Jan 2007 13:34:22 -0600

I played one season of football in 7th grade. After that it was all soccer for me. I still remember my coach though. He put me in a game only once and for only one play. I played defense. I'm pretty sure there was a touchdown during those 10 seconds when I was on the field.

"The Pilot, The Lawyer, and The Coach" by Brother Dave

Wed, 31 Jan 2007 13:18:36 -0600

I could be totally wrong about Charles, but I can't see lucky dog guys in helmets and pads. great spots. i know what the blue button does.

"The Pilot, The Lawyer, and The Coach" by dylan

Wed, 31 Jan 2007 13:07:06 -0600

Actually, I dig the announcer dude in the first spot. Wonder who that is?