Lucky Dog Audio Post

He's the Jan Gardner Memorial Award for Outstanding Radio Copy awarded to our agency compadres at Red Deluxe at this year's Memphis ADDY awards. Check out these two spots from their award winning Memphis Grizzlies radio campaign starring our voice talent compadre Big Lou Johnson.

Listen to "Greetings" :60

Listen to "Game Night" :60

PS. I photoshopped a lucha libre mask on our Soderberghicon. Did you notice? Yeah? You did? Well... no. I used the scale and distort tool. Really? Oh. I didn't know you could do that. Well.. I think it looks fine. You get the idea anyway. OK. Next time I'll try that thing you were talking about. K. Thanks.

Soderberghicons be praised, our friends at Eric Rob & Isaac won a Gold Addy (one of many at this year's Arkansas ADDY Awards) for the Goldman Recycling radio campaign they produced here with us. Congrats y'all!

Listen to the radio:

Support Group

Landfill RollCall

Landfill, Part II

Our pal Tara at Third Degree Creative just posted a nice piece on her blog about a spot we produced last week. As she points out, the casting on this spot was too good to go without comment. Anyway I'll let her post explain why Angel Tolentino was the perfect actress/artist for this spot.

Third Degree Creative: Good Things Come In Pairs via kwout

Tara's posts are always superb - great writing and awesome photographs. For this post she uploaded example's of Angel's art and even gave the script a mini-makeover (i.e. we didn't get pink scripts for the session). The only thing she left out was the radio spot itself. So here ya go — hat's off to both Angel and AJ Parker for their work on this dialogue-driven radio spot:

Just saw this on Adfreak. It's like the Lazer Beatles radio spot that we produced for Bumpercar but different.

Check it, there's a Coen Brothers radio play for download!

Theater of the New Ear

Behold the Hidden Radio! It's one big knob. Lift it for volume and rotate it for stations. Cool design. I wonder if it will ever go into production?

Via kottke.org via monoscope.

Also via MoCo Loco.

It seems like we've been getting more and more requests for voice talent that sound "real" and "not announcery." Of course, that can mean different things to different people. Here's what it meant to one mad genius client of ours.

Listen to "Keywords"

Our recent work for CJRW and the Arkansas State Police Highway Safety Office features the voice of a GPS unit that starts giving it's driver a little bit more than simple driving directions. This spot stars Kelly Klemonlin as the voice of the GPS, Tracy Thibodeaux as the announcer, and the sounds of a Garmin GPS.

Listen to GPS :30 (Garmin version)

powered by ODEO

A previous version of the spot, mentioned here and here, was mixed with the sounds of a Magellan GPS unit.

Listen to GPS :30 (Magellan version)

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Our buddy Henry, the creative super-genius at Bumpercar Advertising, had a pretty swell idea for radio recently. The idea? Let's create a radio ad with a bunch of kids and without scripts. To which we said, "What the! How we gonna. . !" The answer: interviews. Let's record reactions to a subject near and dear to just about every kid's heart - the Zoo!

So we got a bunch of kids together and asked them some questions about the zoo. Questions like: What's your favorite animal? What's the scariest animal? What sound does that animal make?

The other brilliant idea Henry had was to record these interviews in pairs. Not only would we get the kids reactions to our questions but we'd also get their reactions to each other's answers. And hopefully there'd be some funny, sibling-rivalry type stuff caught on tape.

The results were pretty awesome if we must say so ourselves. And, of course, we ended up with much more good material than we knew what to do with. So as well as posting the :60 and :30 versions that are currently on the air in Nashville, we also thought we'd post the 3 minute version that Henry used in his presentation to the client.

Without further ado, here's our recent work for Bumpercar Advertising and the Nashville Zoo.

Presentation Piece 03:19

Radio :60

Radio :30

In the first chapter of the Soderberghicon story, we told you how our auspicious icon came into being. The thing we failed to emphasize in that brief narrative was the fact that we are big Soderbergh fans. Not only did we create the Soderberghicon because we think Scott looks like Steven Soderbergh, we created it because we think highly of Soderberg, the director. We are fans (not including Solaris) and so we consider his visage in a meritorious light here at the Lucky Dog blog. Therefore, anytime something we have created gets an award, we mark the corresponding blog entry with our Soderberghicon after which follows much rejoicing.

Enough said. Now lets move on to the awards.

Yes. It's ADDY time again, and this year we are extremely happy to mention that several spots produced here at Lucky Dog Audio Post brought honor and prestige to our clients. Whoo hoo!

First off, two spots we produced for Third Degree Advertising won judges awards in this year's Oklahoma City Advertising Club awards ceremony. As writer/broadcast producer/creative whizzagoth Brian Winkeler reports, the Funds for Learning on hold message he produced with us last year won the Fontana Comedy Award. Brian went on to say that "from what we hear, it was the only unanimous Judges Award amongst a contentious group." Also the "Think it Up - 2007 Addy Awards" trailer we helped create won the Judges Citation of Merit or, as Brian put it, the "aka "we couldn't give this the Best Of Show so we're creating a special category" award. Sweet!

Turning to the east, Justin Dobbs of Red Deluxe fame and fortune won big at this year's Memphis Advertising Federation awards. In his customarily effusive and overly ebullient manner Justin reported that he won the "Jan Gardner memorial award for outstanding radio copy or something" as well as "3-4 other awards in broadcast and in local-only copywriting." We will proudly Soderberghicon his spot "The Reporter" for him while playing his favorite song here at the studio, the Aphex Triplets remix of "God Rest Ye Eskimo Knife Boundaries."