Lucky Dog Audio Post

In the first chapter of the Soderberghicon story, we told you how our auspicious icon came into being. The thing we failed to emphasize in that brief narrative was the fact that we are big Soderbergh fans. Not only did we create the Soderberghicon because we think Scott looks like Steven Soderbergh, we created it because we think highly of Soderberg, the director. We are fans (not including Solaris) and so we consider his visage in a meritorious light here at the Lucky Dog blog. Therefore, anytime something we have created gets an award, we mark the corresponding blog entry with our Soderberghicon after which follows much rejoicing.

Enough said. Now lets move on to the awards.

Yes. It's ADDY time again, and this year we are extremely happy to mention that several spots produced here at Lucky Dog Audio Post brought honor and prestige to our clients. Whoo hoo!

First off, two spots we produced for Third Degree Advertising won judges awards in this year's Oklahoma City Advertising Club awards ceremony. As writer/broadcast producer/creative whizzagoth Brian Winkeler reports, the Funds for Learning on hold message he produced with us last year won the Fontana Comedy Award. Brian went on to say that "from what we hear, it was the only unanimous Judges Award amongst a contentious group." Also the "Think it Up - 2007 Addy Awards" trailer we helped create won the Judges Citation of Merit or, as Brian put it, the "aka "we couldn't give this the Best Of Show so we're creating a special category" award. Sweet!

Turning to the east, Justin Dobbs of Red Deluxe fame and fortune won big at this year's Memphis Advertising Federation awards. In his customarily effusive and overly ebullient manner Justin reported that he won the "Jan Gardner memorial award for outstanding radio copy or something" as well as "3-4 other awards in broadcast and in local-only copywriting." We will proudly Soderberghicon his spot "The Reporter" for him while playing his favorite song here at the studio, the Aphex Triplets remix of "God Rest Ye Eskimo Knife Boundaries."

So the ceremony for Oklahoma City ADDY awards opened this year with this amazing video put together by Third Degree Communications, Digital DK, Simon Hurst Photography, and us. We love the way this piece works. The flickering text and the geek/chic office photographs, the retro/industrial footage, the lighting and exposure effects. . . it's all super cool. Also we love the job Parker Loy did reading the copy. And we are pretty sure Parker liked the spot as well. Although he did ask for his Mom's permission "to say 'damn' three times." It was also fun working with the Tenki track "Kiss of Millions" off their 2004 release View of an Orbiting Man. And in case you were wondering. . . yes. . . we sprinkled a little bit of Lucky Dog magic audio powder at the top of the song to help get the video rolling. Cheers.

03-05-08 Update Question: can an ADDY trailer win an ADDY? The answer: yes! Well. . . kinda. This kick azz trailer for the 2007 Oklahoma City Advertising Club's ADDY awards ceremony won a Judges Citation of Merit in the 2008 Oklahoma City Advertising Club's ADDY awards ceremony. Which is kind of like an ADDY, isn't it? Also, for the record (and for all you search engines out there), we've been calling this spot So Damn Cool. The official title is "Think it Up - 2007 Addy Awards."